Brad Keselowski Racing announced today that two industry-leading companies, Cequent which designs, manufactures and markets towing, hitch systems and related accessories, and Cooper Standard, which specializes in body sealing systems, fluid handling systems and anti-vibration systems for the automotive industry, will join the #29 RAM team as major sponsors for the entire 2012 NASCAR Camping World Truck Series season. The marketing and business alliances will see Cequent and Cooper Standard as the primary sponsors for the 2012 season, each taking one-half of the 2012 races. Both companies will also receive partnership assets, entitlements, and benefits throughout the season, including exposure via Keselowski personally in both NASCAR Sprint Cup Series and Nationwide Series competition for Penske Racing. Parker Kligerman, a Penske Racing development driver, will return for his second full-season with the BKR team to pilot the #29 Cequent/Cooper Standard entry. Cequent’s sponsorship of Keselowski and BKR, which also includes primary sponsorship for 15 Truck Series races in 2013 and 18 Truck Series races in 2014, is designed to drive exposure for its brands such as Draw-Tite and Reese Towpower, strengthen relationships with retail partners, and generate new business opportunities. Cooper Standard’s expanded relationship with Brad Keselowski’s #29 NASCAR Camping World Truck Series entry in 2012 mirrors its broader commitment to the automotive aftermarket as the company looks to widen its offering of innovative products to the aftermarket. The company first worked with BKR in 2011 for three races.(Brad Keselowski Racing.com)(11-2-2011)
