Rheem Manufacturing Company officially announced a comprehensive plan to continue its involvement in various NASCAR racing series. Rheem has completed a multi-year agreement with Richard Childress Racing to be the primary sponsor of the #29 Chevy driven by Kevin Harvick for 10 NASCAR Sprint Cup Series points races as well as being the co-primary sponsor with Budweiser for NASCAR’s annual mid-season All-Star race over the term of the agreement. Rheem will also be a major associate sponsor of the #29 Chevy for the remaining 26 NASCAR Sprint Cup races in which Budweiser or Jimmy John’s are the primary sponsor. Rheem will continue its co-sponsorship with Menards of RCR’s #33 Chevy driven by Paul Menard and others in the NASCAR Nationwide Series for 12 races in the 2012 season. Rheem also announced an agreement with Eddie Sharp Racing to be the season-long, primary sponsor of the #33 Chevy Silverado that will compete in the NASCAR Camping World Truck Series in 2012. As a part of the agreement, RCR has formed a technical alliance with ESR to provide engineering, testing and technical assistance to the team while also receiving support from Chevy and ECR Engines. After successfully competing in several NASCAR races for Rheem in 2011, Cale Gale has been signed to drive the #33 Rheem truck full time for ESR in 2012.(RCR)(11-3-2011)
