The house will be rockinâ â literally â when Kid Rock takes the stage to open the NASCAR Sprint Cup Series Awards Ceremony on Dec. 2 at Wynn Las Vegas. NASCAR announced that the renowned singer-songwriter and musician will perform the title track and lead single âBorn Freeâ from his latest platinum-selling album, which was released last November. Kid Rock joins multimedia superstar and event host, Reba, on the list of top name celebrities performing at the year-end awards ceremony.
Much like Reba, Kid Rock is a natural fit for NASCAR as a mainstream artist who appeals to a wide fan base, as his past hits have ranged from country to hard rock to rap. Kid Rock also aligns nicely with NASCAR through his sense of pride for America. He performed live for U.S. troops during an MTV USO Special at Ramstein Air Base in Germany in 2002, recorded âWarriorâ for a National Guard advertising campaign in 2008 and regularly makes charitable contributions to âOperation Homefrontâ, which provides emergency financial and other assistance to the families of service members and wounded warriors.
Kid Rock attends many NASCAR events as a fan and remains close friends with Tony Stewart after narrating Tonyâs documentary âTony Stewart: Smokeâ in 2002. Reba will perform the song âTurn on the Radioâ from her recently released album âAll the Women I Am,â on The Valory Music Co. Other special segments involving Reba also are planned for the season-ending celebration that will be broadcast by SPEED, SiriusXM NASCAR Radio and MRN Radio (9 pm/et) from Wynn Las Vegas.
The NASCAR Sprint Cup Series Awards Ceremony is the culmination of Champion’s Week, a week-long postseason celebration consisting of several days of high-energy and fan-friendly activities involving the 2011 NASCAR Sprint Cup champion and drivers who finished in the top 12 of the series’ final standings and competed in the Chase for the NASCAR Sprint Cup.(NASCAR)(11-10-2011)
