Hard Rock Vodka will be the sponsor of Casey Mears and the #13 of Germain Racing team in the season ending Ford 400 Sprint Cup Series race at Homestead-Miami Speedway.(11-14-2011)
UPDATE: Germain Racing is closing out the 2011 NASCAR Sprint Cup Series season by premiering a fresh sponsorship relationship. Driver Casey Mears will pilot the #13 Hard Rock Vodka Camry at Homestead-Miami Speedway in the season finale on Sunday, November 20th. This will be the first time the #13 Camry has raced in colors other than those of long-time primary sponsor GEICO. “Obviously it’s very exciting to have a sponsor like Hard Rock Vodka come on board our #13 Camry for the Homestead-Miami Speedway race. GEICO remains our primary sponsor for 2012 but we’d certainly like to see the Hard Rock Vodka Camry race again for a number of the open weekends on next season’s schedule,” explained Mears, who has competed in eight Sprint Cup Series events at Homestead. “This team has built a lot of momentum in the last few weeks and we hope to carry that into Homestead for a great weekend with the Hard Rock Vodka Camry.”
Hard Rock Vodka, launched this summer by Ultimate Beverages of Boca Raton, FL, is a new sponsor in the NASCAR ranks. O.B. Osceola, co-founder, explains that the NASCAR fan base really is the perfect audience for Hard Rock Vodka. “Hard Rock Vodka has been enjoying a great launch this year. In setting up the product at retail partners such as ABC, Crown, Discount Liquors and several others, what we’ve come to realize is that Hard Rock Vodka is a perfect fit for marketing to the NASCAR fan base. The product is based out of Florida, so putting Hard Rock Vodka on Germain Racing’s #13 Camry at Homestead-Miami Speedway was a great opportunity to showcase the brand this season,” explained Osceola, who also encourages fans to enjoy Hard Rock Vodka responsibly.(Germain Racing), see an image of the scheme on the #13 Team Schemes page.(11-16-2011)
