Smithfield Foods Inc., and Richard Petty Motorsports announced Wednesday they have entered into a multiyear partnership starting this year. Smithfield will be a primary sponsor for Richard Petty Motorsports in 15 NASCAR Sprint Cup series events this season. Helping Hungry Homes, a Smithfield initiative, is the primary sponsor for the Daytona 500. Last week, Richard Petty Motorsports announced Aric Almirola would drive the No. 43 car.(Virginian Pilot)(1-12-2012)
UPDATE: Smithfield Foods, Inc. and Richard Petty Motorsports announced that the consumer packaged foods company headquartered in Smithfield, Virginia has entered into a multiyear, integrated partnership with the legendary Richard Petty Motorsports NASCAR team starting in 2012. As part of its agreement with Richard Petty Motorsports, Smithfield will be utilizing a number of its core brands as well as unique and engaging promotional initiatives throughout this racing season to communicate with existing customers and introduce others to the company’s many fine products. In addition, NASCAR fans will see a variety of Smithfield brands adorning the legendary #43 Ford Fusion as primary sponsor in fifteen Sprint Cup Series events in 2012, including the first event of the season, February’s Daytona 500. Smithfield brands include Farmland, Eckrich and Curly’s, among others, as well as Helping Hungry Homes, one of Smithfield’s premier community-outreach brands. Smithfield and Helping Hungry Homes will be Smithfield’s featured brands for the Daytona 500. Helping Hungry Homes is Smithfield’s initiative focused on alleviating hunger across America. The initiative provided more than eight million servings of protein last year through food banks, school nutrition programs, disaster relief, and community outreach programs.(Richard Petty Motorsports)(1-12-2012)
