Kroger will sponsor the Super Weekend at the Brickyard as part of an expanded partnership with the Indianapolis Motor Speedway. The July 26-29 event will be known as Kroger Super Weekend at the Brickyard and culminate with the 19th annual Crown Royal Presents the ‘Your Hero’s Name Here’ 400 at the Brickyard. The new pact, which also will benefit the Riley Children’s Foundation, also includes the IMS Kids Club being renamed the Kroger Kids Club and Kroger becoming the Official Florist and the Official Box Lunch Provider for IMS. Kroger and IMS each will continue their corporate generosity by collaborating with race driver and passionate Riley supporter John Andretti, vendor partner General Mills, radio broadcaster Dave Wilson and others to increase fundraising efforts for Riley throughout 2012. The Kroger Super Weekend at the Brickyard will include the IMS debut of the NASCAR Nationwide Series and GRAND-AM Road Racing joining the Crown Royal Presents the ‘Your Hero’s Name Here’ 400 at the Brickyard for the NASCAR Sprint Cup Series. There will be four races in three days from July 27-29, as action will take place on the IMS oval and road course on the same event weekend for the first time. Tickets are on sale now for the Kroger Super Weekend at the Brickyard on July 26-29 at IMS. All ticket orders can be made at www.imstix.com and through the IMS Ticket Office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between 8 a.m.-5 p.m. (ET) Monday-Friday. For more information, call the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the Indianapolis area.(IMS)(6-18-2012)
