Nashville- based Big Machine Records has reached a partnership agreement with the NASCAR Sprint Cup Series team Front Row Motorsports. The sponsorship program will include a social media promotion and primary sponsorship of David Gilliland’s #38 car at Indianapolis Motor Speedway. Gilliland’s entry will feature the likes of five Big Machine recording artists: The Band Perry, Justin Moore, The Mavericks, Greg Bates and RaeLynn. Big Machine is also serving as a sponsor of the Indianapolis Motor Speedway event; ‘Your Hero’s Name Here 400 ‘ at the Brickyard Powered by BigMachineRecords.com. All five bands and artists that will be featured on the #38 Ford will also participate in the weekend’s at-track festivities. As part of the sponsorship program, Front Row Motorsports and Big Machine Records will be partnering to run the Racecars and Country Stars social media promotion, in which fans will be able to enter to win a David Gilliland race-used firesuit and prizes from Big Machine’s recording artists. More information on the promotion will be available in the coming weeks. Big Machine Records has already been to victory lane at Indianapolis twice, taking home Indianapolis 500 wins as a sponsor in 2011 with the late Dan Wheldon and again in 2012 with Dario Franchitti.(FRM), see an image of the scheme on the #38 Team Schemes page.(7-17-2012)
