KLN Family Brands, the Minnesota company that makes Barrel OFun snacks, announced a new partnership with NASCAR driver #88-Dale Earnhardt Jr. that will begin with the launch of four flavors of potato chips. KLN and Earnhardt formed Dale Jr. Foods, which will launch four flavors: Crispy Original, Carolina Barbecue, Creole & Green Onion, and Zesty Jalapeno. The Barrel OFun snacks distribution area is predominately in the Midwest, however the Dale Jr. chips will be available nationwide. The bags will be sold in various sizes, including an 8 ounce grocery store version that has a suggested retail price of $3.79. The chips will be available starting in February.( Minneapolis / St. Paul Business Journal )
