Richard Childress Racing president and CEO Richard Childress has signed a multi-year agreement with TAG Heuer Eyewear , joining grandsons Austin Dillon and Ty Dillon as ambassadors for the France-based eyewear company. The RCR team owner can be seen at race tracks across the country wearing TAG Heuers L-Type Lightweight Alligator model glasses exclusively, in both clear and sunglasses. The Dillons both became TAG Heuer spokesmen in 2012 as part of a multi-year deal designed to bring exposure to the TAG Heuer brand and aid in retailer development. The Dillon brothers will continue to display the TAG Heuer eyewear logo on the visor of the racing helmet each wears during NASCAR competition, as well as in other forms of motorsport.(RCR), TAG Heuer is scheduled to sponsor Austin Dillon at Las Vegas in the #51 Phoenix Racing Chevy.
