For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sundays race. Began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 5:03 PM (all times are EDT). I did not keep records for the pre- and post-race coverage. Fox was the broadcast team for this event. Total number of commercials: 111 Total number of companies or entities advertised: 58 Number of traditional commercials (not split-screen): 102 Total number of companies or entities advertised: 54 Number of ‘Side-by-Side commercials during race broadcast (split-screen): 9 Total number of companies or entities advertised: 7 Number of times Fox utilized ‘Side-by-Side commercials during this broadcast: 3 Total number of brief promos of products/services during the race broadcast: 43 Total amount of time these brief promos take during broadcast: app. 6 min. 30 sec Start time to record race/commercial periods: 1:00 PM End time to record race/commercial periods: 5:03 PM Total minutes of complete race broadcast: 243 Minutes of race broadcast: 195 Minutes of traditional commercials (not split-screen): 48 Minutes of ‘Side-by-Side commercials (split-screen): 4 Number of missed restarts: 0 Number of ‘mystery cautions (debris not shown): 0 Total race brdcst time 195 Total comm. brdcst time 48 Commercials during race broadcast: ‘Side-by-Side (‘Thank you! to all of the participating sponsors!) 1:25 PM 1:27 PM Sprint.com/No Texting and Driving http://www.sprint.com/drive (Dale Earnhardt Jr.); Toyota #LetsGoPlaces; GoodYear (various drivers) 4:24 PM 4:25 PM AT&T/network; Lowes (Jimmie Johnson); Subway (Carl Edwards) 4:40 PM 4:41 PM Sprint.com/No Texting & Driving http://www.sprint.com/drive (Dale Earnhardt Jr.); Toyota #LetsGoPlaces; Sonic See full rundown and past races at CawsnJaws.com .
