Specialty consumer finance company EZCORP announced its move into one of the nations premier racing circuits. EZCORP will join the ‘Wild Asphalt Circus” at Texas Motor Speedway, partnering with David Gilliland and the Front Row Motorsports #38 Ford for the April 13 NASCAR Sprint Cup Series race. ‘Were extremely excited about our partnership in the NASCAR event at Texas Motor Speedway’ said EZCORP Chief Marketing Officer Dan Surdell. ‘Weve been looking at racing as a marketing tool for some time and this is a perfect opportunity to showcase our brand among a very loyal racing fan base. Austin-based EZCORP is a leading provider of instant cash solutions, operating more than 1,350 pawn, buy/sell and personal financial services stores in the U.S., Mexico and Canada. The publicly traded company provides pawn loans, consumer loans and fee-based credit services to customers seeking loans.(Front Row Motorsports)
