With ESPNs coverage of the final 17 races of the 2013 NASCAR Sprint Cup Series starting July 28 at the Brickyard 400, the network is launching a brand campaign to promote the race and build anticipation for the Chase for the NASCAR Sprint Cup. The first spot, ‘ Burnout ‘ debuts Monday on ESPN as well as on social media. The 30-second ad, produced in collaboration with creative agency Wieden + Kennedy New York, emphasizes the NASCAR legacy each champion aims to build, with the tagline ’43 Drivers. 12 Spots. 1 Champion.” It showcases a victory burnout, with glimpses of cars belonging to some of the greatest racers in history, including Richard Petty, Dale Earnhardt, Jeff Gordon, Bill Elliott and Jimmie Johnson.(ESPN)
