Blue Cross and Blue Shield of North Carolina, which has served the people of North Carolina with high-quality health insurance for more than 80 years, has joined Hendrick Motorsports as a corporate partner and will feature #48-Jimmie Johnson in new communications efforts centered on health care reform and wellness. The 2009 Associated Press Male Athlete of the Year and his #48 Hendrick Motorsports team will help educate consumers on how to navigate health care options and live a healthy lifestyle. Among Johnsons initial efforts will be appearances in BCBSNCs ‘Live Fearless” campaign promoting the value of healthy lifestyles and BCBSNC health coverage, which will begin running across North Carolina on various media platforms, including television and digital, later this year.(Hendrick Motorsports)
