#48- Jimmie Johnson is one of many athletes from different sports appearing in a new ESPN promotional spot launched this past weekend. The spot is part of a new ESPN campaign in support of its flagship program, SportsCenter. Entitled ‘DaDaDa DaDaDa’ the campaign focuses on the iconic sound all fans associate with the show, and with great sports moments. The 60-second launch spot features a range of athletes from professionals to little leaguers who subtly and not-so-subtly call out their ‘DaDaDa” moments. Wieden+Kennedy New York is the creative agency. The TV campaign is running across ESPN networks and beyond. After the initial launch phase, will be updated to highlight timely ‘DaDaDa” moments. Outdoor digital billboards will run in New York, Chicago and Los Angeles, and can also be updated to drive fans to SportsCenter for breaking news and highlights.(ESPN)(9-262-13)
