Dollar General and Joe Gibbs Racing announced they have expanded their partnership agreement for the 2014 NASCAR Sprint Cup Series season. The Goodlettsville, Tenn.-based retailer will increase its sponsorship to 27 races with Matt Kenseth and the #20 team, up from 17 in 2013. As one of the top contenders for the Sprint Cup Series Championship, Kenseth celebrated seven wins in 2013 – more wins than any other driver in the series. Dollar General will again get the opportunity to showcase its brand for the season-opener at Daytona International Speedway where Kenseth is a two-time Daytona 500 winner. Dollar Generals increased 27-race partnership for 2014 will also include the season finale at Homestead-Miami Speedway, as well as highlight Sprint Cup Series events at Talladega Superspeedway in May, Indianapolis Motor Speedway in July, the final race before the Chase for the Sprint Cup at Richmond International Speedway, the Chase kick-off race at Chicagoland Speedway and the October event at Charlotte Motor Speedway. With the additional 10 races in which Matt Kenseth will drive the Dollar General #20 Toyota Camry in 2014, the major discount retailer looks to continue its consumer activation by driving sales and customer loyalty.(Joe Gibbs Racing)
