Cotton Incorporated and Phoenix International Raceway announced a partnership for an at-track denim recycling initiative and entitlement to the Blue Jeans Go Green 200 presented by Cotton, The Fabric of Our Lives Nationwide Series race on Saturday, March 1. The Blue Jeans Go Green 200 will be supported by an at-track recycling program in which race weekend attendees will be able to drop off any type of denim at one of four recycling collection bin locations that will be set up around the track. Phoenix International Raceway is proud to provide a 20 percent discount on tickets to the November 2014 PIR NASCAR Nationwide Series race to fans who recycle denim with Blue Jeans Go Green during the Spring race weekend. The denim will then be converted into UltraTouch Denim Insulation by Bonded Logic, located in Chandler, Ariz. To date, Blue Jeans Go Green has diverted more than 600 tons of waste out of landfills and generated approximately 2 million square feet of UltraTouch’ Denim Insulation to assist with building efforts in communities in need. Habitat for Humanity Central Arizona will be one of the primary beneficiaries of insulation manufactured from denim collected during the Blue Jeans Go Green 200 race weekend.(PIR)
