After a successful season promoting rail safety with David Ragan in 2013, CSX will again partner with the race-winning driver and Front Row Motorsports’ #34 team for the 2014 Sprint Cup Series season. The partnership will include primary sponsorship of Ragan’s Ford Fusion for four races ‘ at Daytona International Speedway in February, Darlington Raceway in April, Michigan International Speedway in August and Richmond International Raceway in September. CSX will also be a major associate on the #34 at Pocono Raceway in August and at Charlotte Motor Speedway in October. The familiar ‘I Brake for Trains’ bumper sticker will once again be on the back of Ragan’s car for all 36 races of the Sprint Cup schedule. The transportation company utilized its sponsorship of Front Row last year to successfully communicate the dangers of trespassing on railroad tracks to its target demographic of males age 18 to 34.(Front Row Motorsports)(1-24-2014)
