Tankless water heater manufacturer Rinnai has announced a partnership with BK Racing and NASCAR driver Cole Whitt. Beginning with the NASCAR Sprint Cup Series race at Sonoma Raceway on June 22, Whitt will race the #26 Rinnai car in select races during the 2014 season. ‘We are thrilled to be partnering with BK racing and talented driver Cole Whitt,’ said Susan Mittelbrun, Rinnai vice president of marketing. ‘Rinnai is continuously investing in creative ways to connect with our customers, and we are excited about our partnership with BK Racing as it is a valuable way to engage with both our trade and consumer audiences.’
‘We are very proud to showcase the Rinnai brand at Sonoma Raceway and other select races this season,’ said Anthony Marlowe, co-owner of BK Racing. ‘We are optimistic that Cole Whitt’s road course prowess will enable us to grow our sponsorship with the #1 selling brand of tankless water heaters in North America.’
Rinnai America Corp., a subsidiary of Rinnai Corp. in Nagoya, Japan, was established in 1974 and is headquartered in Peachtree City, Ga. Rinnai Corp. manufactures gas appliances including tankless water heaters, a wide range of kitchen appliances and heating and air conditioning units.(Contractor Mag), see an image of the scheme on the #26 Team Schemes page.(6-20-2014)
