Farm Rich will go NASCAR Sprint Cup Series racing once again, returning to David Ragan’s No. 34 Ford in the company’s and the driver’s home state. The frozen snacks and appetizers brand will be the primary sponsor of David Ragan’s Ford Fusion at Atlanta Motor Speedway on Aug. 31 for the Atlanta 500. Kroger is teaming up with Farm Rich for the Atlanta race week, hosting Ragan for autograph appearances and other in-store promotions in the Atlanta area in the weeks leading up to the race. The Kroger logo will appear on the #34’s rear quarter panel. Farm Rich is also partnering with Atlanta Motor Speedway for the ‘Ultimate Fan Giveaway,’ which will give one lucky fan a four-pack set of VIP tickets to ‘Club One’ at the speedway for the Sunday night race on Labor Day weekend.(Front Row Motorsports)(7-31-2014)
