The John Morrell Food Group, a subsidiary of Smithfield Foods, and Arby’s Restaurant Group, Inc. are teaming up to support Share Our Strength’s No Kid Hungry campaign, a national initiative to end childhood hunger in America. JMFG and Arby’s commitment to the cause will be highlighted on the national stage this Labor Day weekend. The two companies will feature the No Kid Hungry logo on the famed #43 Richard Petty Motorsports Ford driven by Aric Almirola in the NASCAR Sprint Cup Series race at Atlanta Motor Speedway. The partnership combines the passions and efforts of both companies to end childhood hunger. Arby’s is the largest restaurant chain to partner with No Kid Hungry and supports the partnership through the Arby’s Foundation by: raising awareness; funding long-term programs and sustainable solutions that impact childhood hunger; providing wholesome kids meal options in its restaurants; and creating volunteer opportunities for its employees and franchisees. Since 2011, the Arby’s Foundation has raised $11 million for No Kid Hungry, helping to bring an additional 107 million meals to kids who need them.
From August 18 – September 28, 2014, Arby’s is launching its annual in-store fundraiser to support the Arby’s Foundation at its participating stores nationwide. The ‘Give a $1 today, get $2 back’ promotion encourages guests at participating Arby’s restaurants to donate a dollar towards ending childhood hunger in America in partnership with No Kid Hungry. Guests immediately receive a coupon for two dollars off any future regular-sized combo meal or full-priced sandwich. It will be supported with window clings, counter card signage at registers and table tents. For more information on No Kid Hungry, or to make a donation, please visit your local Arby’s restaurant or NoKidHungry.org.(RPM/JMFG)(8-31-2014)
