Roush Fenway Racing has announced a multi-year partnership with Kellogg Company’s Cheez-It brand to serve as a primary partner on the #16 NASCAR Sprint Cup Series (Ford with driver Greg Biffle beginning in 2015. Kellogg has a long history of success with Roush Fenway, with Cheez-It and other Kellogg’s brands adorning several of the organization’s cars over the past five years. The partnership has also resulted in numerous trips to victory lane, including a NSCS triumph this spring for Cheez-It at Bristol Motor Speedway. ‘Roush Fenway is a great partner, helping us share the excitement of NASCAR racing with Cheez-It fans across the country,’ said Melissa Pawlowicz, senior director of Integrated Promotions for Kellogg Company. ‘We are also thrilled to be associated with Greg Biffle – a great driver who will be a tremendous representative of our products.’
‘We have enjoyed a great relationship with Cheez-It and Kellogg for several years,’ said Roush Fenway president Steve Newmark. ‘And we are very pleased to continue that partnership with Greg and the No. 16 team into the future. They are a truly iconic brand and a wonderful ambassador for our sport. I know they will be a great fit with Greg and the #16 team and we look forward to rolling out fun and exciting marketing initiatives with them in the coming years.’(Roush Fenway Racing)(10-22-2014)
