Multinational electronics manufacturer Hisense has been named the title sponsor of the Feb. 28, 2015 NASCAR XFINITY Series race at Atlanta Motor Speedway. The event will be named the Hisense 250 and will be the first race of a rare NASCAR XFINITY Series and Camping World Truck Series doubleheader. Based in Qingdao, China, Hisense began in 1969 as a small radio factory and has since grown into a multibillion-dollar global conglomerate with a workforce of over 75,000 worldwide. The company is a world leader of flat-panel TVs, household appliances and mobile communication devices. Hisense USA, a subsidiary of Hisense Company Ltd. was established in 2001 and operates a Georgia-based R&D center to bring a more market-centric approach to product development and technological innovations. Today, Hisense USA sells into retailers across North America such as hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and many others. Hisense products are exported to over 130 countries and regions around the world. The Hisense 250 will kick off a unique NASCAR racing doubleheader at Atlanta Motor Speedway on Saturday, Feb. 28, followed closely by a NASCAR Camping World Truck Series race.(Atlanta Motor Speedway)(1-5-2015)
