NASCAR driver Jason White and marketing veteran Dwayne Gaulding announced the formation of White-Gaulding Partners (“WGP”), a new specialist sports marketing agency. WGP will service all sports marketing opportunities, but will initially focus on motorsports, emerging young drivers and corporate sponsorship procurement. NASCAR team owner Rob Kauffman is an early investor in the new enterprise. “There is so much young driving talent around the country and we want to focus on these underserved but potentially high growth opportunities,” said WGP co-founder Jason White. “We want to work with the stars and corporate leaders of tomorrow.”
“I have been able to spend some time with Jason the past couple of years and I know he is a tireless networker,” said Kauffman. “When he and Dwayne shared their vision with me a few months ago, I was happy to step up and support them, there is a niche in the market for WGP and I will be happy to assist them in any way I can to help WGP be successful.”
“There are so many companies looking for avenues into sports marketing,” said WGP co-founder Dwayne Gaulding. “I’m excited about using our resources and athletes to help these companies find their way into a perfect fit.”(PR)(2-20-2015)
