Big Red announced that it will serve as primary sponsor for Josh Wise and the Premium Motorsports (formerly known as Phil Parson Racing) team in the NASCAR Sprint Cup Series for four races. The program will kick off Saturday, July 11th at Kentucky Speedway, where the #98 Big Red Ford will compete in the running of the Quaker State 400. “It is exciting to have the Big Red brands back in NASCAR,” said Gary Smith, CEO of Big Red, Inc. “We have a long history in the sport and have always believed in the tremendous marketing power of the NASCAR platform for our brands. We look forward to these four races with Josh and the #98 team.” In addition to showcasing the iconic Big Red soda brand, the sponsorship agreement will also feature the company’s newly-acquired XYIENCE Performance Energy beverage. XYIENCE is a zero-calorie energy beverage featuring a variety of flavors such as Cherry Lime, Frostberry Blast and its most popular flavor, Mango Guava. Big Red will be featured at Kentucky in July and Talladega in October. XYIENCE will ve featured at Texas and Phoenix in November. “It is always exciting to have support from companies such as Big Red,” added Wise. “Sponsors are key factors in this sport and to have such an iconic brand as Big Red sponsor you is fantastic. I am also an avid bicycler and marathoner, and the XYIENCE Performance Energy product is a great fit with my lifestyle.”(Integrity Sports Marketing), see images of the scheme on the #98 Team Schemes page.(7-5-2015)
