Make a Plan to Make it Home featured on #4 at RIR:

Kevin Harvick’s #4 Chevy will remind fans attending the race, at the post-race party or watching the race somewhere other than home to Make a Plan to Make it Home. Whether you call a cab, call a friend or arrange for a designated driver, make a plan to make it home every time you go out. Do whatever it takes to get home safely. The responsibility-themed paint scheme will promote Budweiser’s Make a Plan to Make it Home campaign, which encourages customers to plan ahead to get home safely as part of Anheuser-Busch InBev’s Global Be(er) Responsible Day on Friday, Sept. 18 – a day dedicated to promoting alcohol responsibility. On Sept. 18, Anheuser-Busch InBev thousands of employees and distributors will visit retailers and consumers to remind them of the importance of making a plan to make it home. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and local programs to promote responsible drinking and prevent underage drinking and drunk driving. Harvick and the #4 team are hoping to aid in promoting the Make a Plan to Make it Home message Saturday night as they clinch their bid to defend their 2014 Sprint Cup title.(SHR), see images of the car/scheme on the‚ #4 Team Schemes page.(9-11-2015)