Austin Dillon continues a long-standing Richard Childress Racing tradition this weekend by carrying General Mills’ Cheerios brand on the #3 Chevy. General Mills has been an active sponsor in motorsports for more than 15 years, working with drivers including Austin and Ty Dillon, Jeff Burton, Clint Bowyer, Bobby Labonte, Mark Martin and Johnny Benson. Both Dillon brothers made their Daytona 500 debut with General Mills, with Austin in the Honey Nut Cheerios Chevrolet in 2013 and Ty in the Cheerios Chevrolet in 2015. Cheerios has been a family favorite of the Dillon and Childress families for years. Its wholesome goodness is perfect for toddlers to adults and everyone in between. Made from whole grain oats, and without artificial flavors or colors, they’re naturally low in fat and cholesterol free. These wholesome little “o’s” have only one gram of sugar.(RCR)
See images of the scheme on the #3 Team Schemes page.(9-23-2015)
