Panasonic Toughbook will become a primary sponsor of the # 5 Chevrolet SS team of driver Kasey Kahne in 2016, continuing its nearly decade-long relationship with 11-time NASCAR Sprint Cup Series champions Hendrick Motorsports. This season, Panasonic will be featured as a #5 team primary sponsor in two Sprint Cup races ‘ Feb. 28 at Atlanta Motor Speedway and Oct. 2 at Dover International Speedway ‘ and as an associate-level partner in all other events. Panasonic became a Hendrick Motorsports technology partner in 2007 and expanded its program in 2014 by adding on-car sponsorship. It was a two-race primary sponsor of the No. 24 Sprint Cup team in 2014 and 2015 as part of its current three-year agreement that runs through 2016. Panasonic leverages the Hendrick Motorsports relationship to promote its Toughbook mobility products and other technology solutions for business. Throughout its Concord facility and at racetracks across the United States, Hendrick Motorsports employs Panasonic innovations, including Toughbook computers, Toughpad tablets, cameras, displays, digital signage and projection units. The team also utilizes Panasonic’s professional video products to support its in-house content production capabilities.(Hendrick Motorsports), see an image of the car on the #5 team paint schemes page.
