International Speedway Corporation and Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, announced today a multi-year partnership that will make Axalta the fifth Founding Partner at Daytona International Speedway’s (DIS) new motorsports stadium. The multi-year agreement will provide Axalta with naming rights for the Center injector as well as branding rights within specific areas of the ‘World Center of Racing’ zone, the central ‘neighborhood’ overlooking the famed start/finish line inside the new stadium. The ‘World Center of Racing’ zone is roughly the area of two football fields and celebrates the history and legacy of racing at DIS while featuring retail and dining areas, dozens of video screens and open sight-line views of the racetrack. Axalta will receive 32,000 square feet of branding and engagement opportunities in the Center injector that vertically span four concourse levels along with a dedicated display activation area in the redesigned Midway (located near its injector). Through the partnership, Axalta furthers its strong commitment to motorsports. Axalta serves as a primary sponsor of Dale Earnhardt Jr. and the Hendrick Motorsports No. 88 Chevrolet SS team as part of its longstanding, 24-year partnership with Hendrick Motorsports. Additionally, Axalta recently served as the sponsor of the Axalta Faster. Tougher. Brighter. 200 NASCAR XFINITY Series race at Phoenix International Raceway (PIR).(DIS)(5-9-2016)
