Austin Dillon continues a long-standing Richard Childress Racing tradition this weekend by carrying General Mills’ Cheerios brand on the #3 Chevy in the Coca-Cola 600 at Charlotte Motor Speedway. General Mills has been an active sponsor in motorsports for more than 15 years. Both Dillon brothers made their Daytona 500 debut with General Mills, with Austin in the Honey Nut Cheerios Chevrolet in 2013 and Ty in the Cheerios Chevrolet in 2015. In 2016, Cheerios is celebrating its 75th anniversary. The cereal debuted as ‘Cheerioats’ in 1941. Dillon and the #3 Cheerios team will participate in 600 Miles of Remembrance on Memorial Day Weekend. Dillon’s name will be replaced on his race car windshield header with the name of a fallen military service member for the Coca-Cola 600 at Charlotte Motor Speedway. The #3 team will feature Navy SEAL Special Warfare Operator Chief Petty Officer Mark ‘Badger’ Carter, who was killed in action in Balad, Iraq on December 11, 2007. There is a Crossfit ‘Heroes’ workout named after Badger that Dillon and several RCR team members have completed in Carter’s honor.(RCR), see images of the car on the #3 team paint schemes page.
