Drivers ranked on ESPN World Fame 100:

It started off with a simple question: Who’s the most famous athlete in the world? Ben Alamar, ESPN’s director of sports analytics, devised a formula that combines salary and endorsements with social media following and Google search popularity to create the ESPN World Fame 100 rankings. The names might be familiar, but where the planet’s biggest stars land on the list could surprise you. The #1 athlete is soccer player Cristiano Ronaldo. Motorsports drivers on the list include:
57. Dale Earnhardt Jr. (NASCAR)
58. Jimmie Johnson (NASCAR)
59. Lewis Hamilton (Formula 1)
63. Danica Patrick (NASCAR)
75. Fernando Alonso (Formula 1)
77. Tony Stewart (NASCAR)
94. Kyle Busch (NASCAR)
97. Kimi Raikkonen (Formula 1)
(ESPN.com)