NASCAR and the Ross Initiative in Sports for Equality (RISE) announced a new campaign to promote diversity, inclusion and equality within and outside of sports. A public service announcement (PSA) featuring several NASCAR drivers will encourage fans to take the pledge to end racism at RISEtoWin.org. The PSA features six-time NASCAR Sprint Cup Series champion Jimmie Johnson, 2015 Daytona 500 winner Joey Logano, 2014 Coke Zero 400 winner Aric Almirola and NASCAR Drive for Diversity graduates Kyle Larson and Darrell Wallace Jr. The PSA will air during NASCAR national series races this weekend on FS1. NASCAR Chairman and CEO Brian France is a founding member of the RISE Board of Directors and has helped steer the growing initiative, which was founded by Miami Dolphins owner Stephen Ross. Last fall, NASCAR joined several major sports leagues in partnering with the new alliance of top leagues, associations, media networks and educators. In the PSA, NASCAR drivers invite sports fans to take the pledge to treat everyone with respect and dignity, and to speak up whenever they know discrimination is happening.(NASCAR)
