Target reducing sponsorship of Larson UPDATE: Target will reduce the amount of NASCAR races it serves as the primary sponsor of Chip Ganassi Racing’s #42 Chevy driven by Kyle Larson in 2017 to allow other companies to work with him. Target, which along with its handful of vendor partners has been Larson’s sole major sponsor since he joined NASCAR’s premier series, will still have the majority of races on the # 42. Target previously had all the races, though it passes through a number of them annually to brands it works with like Energizer and Axe. The deal is part of a mutual agreement between CGR and Target. Sources said the move frees up about 5-10 primaries worth of inventory on the #42. Target’s deal expires on the NASCAR side after 2017, and the retailer ended a 27-year partnership on Ganassi’s IndyCar side after the ’16 season.(Sports Business Daily)(12-19-2016) UPDATE: hearing that Credit One, which sponsored CGR’s #1-Chevy of Jamie McMurray for five races in 2016, will be the primary sponsor for Kyle Larson on he #42 Chevy for a few races in 2017.(1-4-2017)
