LTi Printing grabs title sponsorship of Michigan truck race:
January 11, 2017 at 12:00 AM
LTi Printing grabs title sponsorship of Michigan truck race: Michigan International Speedway continues to partner with Michigan companies. The track announced the official name for the truck race on Aug. 12 will be called the NASCAR Camping World Truck Series LTi Printing 200. Last year, LTi was proud to sponsor Jordan Anderson during the NASCAR Camping World Truck Series race at Michigan International Speedway. The company saw immediate rewards by being involved in the sport and the platform that the track offered by being able to market to multiple businesses and industries in one location. When the Sturgis, Michigan family-owned business wanted to increase its involvement in NASCAR, it knew MIS was the perfect fit. LTi Printing quickly jumped at the opportunity to sponsor the truck race at the track located only an hour from its facility. As title sponsor, LTi Printing will utilize business-to-business opportunities created by its involvement in the sport to market its brand to other companies. Taking advantage of television, radio, print and social mediums LTi plans to create new relationships and business partnerships.(Michigan International Speedway)(1-11-2017)
