Fresh from Florida sponsoring Almirola in five NXS races: Richard Petty Motorsports announced that the “Fresh From Florida” campaign will return for their fourth season with Aric Almirola and RPM. Through the partnership, Almirola, who is Fresh From Florida himself, will drive the #43 Fresh From Florida Ford at Talladega Superspeedway (May 7) and the #98 Fresh From Florida Ford at Daytona International Speedway for both NASCAR XFINITY races, as well as Atlanta Motor Speedway, Talladega Superspeedway and Charlotte Motor Speedway. The partnership will kick off during Speedweeks at Daytona International Speedway, perfectly timed for peak season for strawberries, tomatoes, sweet corn and peppers. The partnership will include media buying and in-car camera purchases by RPM on behalf of the campaign. The “Fresh From Florida” campaign is focusing on retail activations at 40 Florida Walmart locations, which kicks off Tuesday, January 25 and leads into Speedweeks. Each activation will feature the #43 Fresh From Florida Ford, Fresh From Florida brand ambassadors, activities and giveaways of hats, t-shirts and gift cards in an effort to encourage consumers to buy Fresh From Florida products.(Richard Petty Motorsports)(1-24-2017)
