JR Motorsports and Pinnacle Foods’ Armour brand have agreed to a multi-year partnership extension, the team announced. A JRM partner since 2014, Armour will have primary branding in four races with Elliott Sadler and the #1 team in each of the next two NASCAR Xfinity Series seasons. Pinnacle Foods is a leading producer, marketer and distributor of high-quality branded food products, and its brands can be found in more than 85 percent of American households. Celebrating its 150th anniversary in 2017, the Armour brand specializes in canned meats and includes Vienna sausages, chili, luncheon meat, beef stew and more. In addition to primary races with Sadler and the #1 team at Bristol Motor Speedway (April 22), Charlotte Motor Speedway (May 27), Daytona International Speedway (June 30) and Darlington Raceway (Sept. 2), Kasey Kahne will carry Armour colors with the #88 entry at Talladega Superspeedway (May 6) in 2017. The brand will also receive associate placement on William Byron’s #9 entry and JRM team cars in the 2017 and 2018 seasons.(JR Motorsports)
