General Tire announced that two-time NASCAR champion Greg Biffle will join Team GT beginning in 2018. Biffle is packing up, and hitting the road to test General’s “Anywhere Is Possible” theme.
Biffle, the 2000 Truck Series and 2002 XFinity Series champion, will be the focus of a social media campaign that sees him participating in a series of events throughout the year, each of which will be documented in real-time on General Tire’s social channels. Fans will be able to interact with Biffle on his excursions by using #Biffle on Twitter, Instagram and Facebook.
“We’re extremely excited to have Greg Biffle join Team GT,” said Travis Roffler, director of marketing for General Tire. “Greg’s voice will provide a change of pace in the channels. His perspective will be a great third-party approach and will allow us to earn new followers, increase our awareness, and of course, generate tons of content.”
An avid outdoorsman, Biffle is a natural fit with General Tire and the company’s “Anywhere Is Possible” mantra. He joins Team GT as social media correspondent and will be tackling adventures on the trail, at the lake, in the desert, on the streets, and anywhere a General tire will take you.