Federated Auto Parts announced an extension of its entitlement sponsorship of the fall Monster Energy NASCAR Cup Series race at Richmond Raceway (Richmond). The Virginia-based company has partnered with the track for an additional five years through 2022. The 2018 Federated Auto Parts 400 on Saturday, September 22 will mark the seventh consecutive year of the entitlement sponsorship, and the race will move two weeks later into the playoffs for the Monster Energy NASCAR Cup Series.
“Federated Auto Parts has been an outstanding partner of Richmond Raceway over the years, and we are thankful for their dedication to continuing the tradition of NASCAR racing in Richmond,” said Richmond President Dennis Bickmeier. “We are proud to be working with a fellow Virginia company, and look forward to how our partnership will continue to enhance the iconic Richmond racing experience for years to come.”
“We are very pleased to continue our partnership with Richmond Raceway by extending our sponsorship of the Federated Auto Parts 400 through 2022,” said J.R. Bishop, motorsports and event marketing director, Federated Auto Parts. “Race weekend is very popular with our members, customers and vendor partners and has become an integral part of our marketing efforts. Now that the Federated 400 is part of the playoffs, we expect to see a lot of exciting, competitive racing over the next five years.”
The chase for the 2018 Monster Energy NASCAR Cup Series championship will now go through Richmond. The Federated Auto Parts 400 will be the second race of the first round of the playoffs as the track joins the select number of tracks who host a Monster Energy Series Playoff race. The Commonwealth of Virginia is the only state with a pair of Monster Energy Series Playoff races at Richmond and Martinsville Speedway. The NASCAR Xfinity Series Playoffs will also begin at America’s Premier Short Track.
Richmond Raceway 2018 NASCAR Season
The Toyota Spring Race Weekend returns “under the lights” for the ToyotaCare 250 NASCAR Xfinity Series Dash4Cash race and TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race on April 20-21. The third annual Track Takeover driven by AAA will allow fans on the historic Richmond track prior to the TOYOTA OWNERS 400 on April 21 from 3 p.m. to 4:30 p.m.
Richmond’s Fall Race Weekend, presented by Who’s Your Driver, will make history with the grand opening of Richmond Raceway Reimagined (Reimagined), a $30 million infield redevelopment project, along with hosting the Go Bowling 250 NASCAR Xfinity Series Playoff race and the Federated Auto Parts 400 Monster Energy NASCAR Cup Series Playoff race on Sept. 21-22. To learn more about Reimagined, visit richmondracewayreimagined.com.
Tickets for the Toyota Spring Race Weekend and Fall Playoff Race Weekend, presented by Who’s Your Driver, are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.
— Richmond Raceway —