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Darlington final TV ratings

UPDATE: Last Sunday’s NASCAR Cup Series Southern 500 from Darlington earned a 1.5 rating and 2.66 million viewers on NBCSN, down 17% in ratings and 14% in viewership from last year (1.8, 3.10M) and down 46% and 43% respectively from 2016 on the NBC broadcast network (2.8, 4.64M).

Brad Keselowski’s win was the lowest rated and least-watched race at Darlington since at least 1999, including the 400-mile race that was discontinued in 2004.

It was also the lowest rated and least-watched Labor Day weekend race over the same span.

— Sports Media Watch —

Original post 9-4-2018: