For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 1:45 PM, and stopped at the waving of the checkered flag at 5:26 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.
NBC was the broadcast team for this event.
Total number of commercials: 138
Total number of companies or entities advertised: 53
Number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 49
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 35
Total number of companies or entities advertised: 27
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5
Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 130
Start time to record race/commercial periods: 1:45 PM
End time to record race/commercial periods: 5:26 PM
Total minutes of complete race broadcast: 221
Minutes of race broadcast: 179
Minutes of traditional commercials (not split-screen): 42
Minutes of ‘Side-by-Side’ commercials (split-screen): 15
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
See much more at Caws n Jaws.