For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
Began recording the times at the Invocation of the race at 2:20 PM, and stopped at the waving of the checkered flag at 6:05 PM (all times are DST). Did not keep records for the pre- and post-race coverage.
NBC was the broadcast team for this event.
Total number of commercials: 128
Total number of companies or entities advertised: 46
Number of traditional commercials (not split-screen): 98
Total number of companies or entities advertised: 40
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 30
Total number of companies or entities advertised: 21
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5
Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 104
Total number of companies or entities advertised in brief promos or crawlers: 18
Start time to record race/commercial periods: 2:20 PM
End time to record race/commercial periods: 6:05 PM
Total minutes of complete race broadcast: 225
Minutes of race broadcast: 185
Minutes of traditional commercials (not split-screen): 40
Minutes of ‘Side-by-Side’ commercials (split-screen): 15
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
— Caws N Jaws —