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Daytona International Speedway partners with Olympus America Inc

Daytona International Speedway (DIS) announced today a multi-year partnership with Olympus America Inc. that will provide the optical products company the naming rights to the photographers room of the Infield Media Center at the “World Center of Racing.”

In addition to the naming rights, Olympus will have branding within the photographers room and a display space to provide services and equipment to photographers covering events at Daytona International Speedway.

“Olympus’ reputation for superior camera equipment and quality service is known throughout the world and we’re excited to be able to provide this enhancement to media covering events at Daytona International Speedway,” track president Chip Wile said.

“This partnership is an exciting opportunity for Olympus and we are delighted to be involved with one of the most prominent speedways in the country,” said Akihiko Murata, Vice President, Sales & Marketing for Olympus America Inc. “We’re excited to service the needs of credentialed professional motorsports photographers by offering camera and lens loans to capture the on-track action at the ‘World Center of Racing.’ With our OM-D system’s unrivaled portability and image stabilization performance, combined with best-in-class weathersealing and high speed performance reaching 60 frames per second, we’re absolutely confident our system will take their photography to places they’ve never imagined.”

Tickets for the 61st annual DAYTONA 500 on Sunday, Feb. 17 and other DAYTONA Speedweeks Presented By AdventHealth events are available at www.daytonainternationalspeedway.com or by calling 1-800-PITSHOP. Fans can stay connected with Daytona International Speedway on Twitter, Facebook, Instagram, Pinterest, YouTube and Snapchat, and by downloading Daytona International Speedway’s mobile app, for the latest news throughout the year.

— Daytona International Speedway —