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GEICO named Official Insurance Partner of NASCAR

NASCAR and GEICO announced a multi-year agreement designating the blue-chip brand as the “Official Insurance Partner of NASCAR®” and expanding its presence across the sport. GEICO’s involvement in NASCAR spans more than a decade through a partnership with International Speedway Corporation (ISC), which includes highly visible assets such as the GEICO Restart Zone, race entitlements and campgrounds sponsorships. Additionally, GEICO has a team relationship with Germain Racing, sponsoring the No. 13 GEICO Chevrolet driven by Ty Dillon in the Monster Energy NASCAR Cup Series. The official partnership with NASCAR provides GEICO exclusive status and promotional rights in the insurance category across the country and U.S. military bases abroad. Through the agreement, GEICO will be present at key NASCAR races throughout the season, building further upon its at-track activation plans. Additionally, the GEICO Restart Zone will expand to select race tracks this season, with the potential to increase the number of tracks in 2020.(NASCAR)(3-25-2019)