Richmond Raceway and Sheetz announce a multi-year partnership to bring the nation’s fastest-growing family-owned and operated convenience retailer to America’s Premier Short Track. Sheetz is now the Official Convenience Store of Richmond Raceway, and will hold the exclusive naming rights to a FanGrounds Neighborhood and the Scout Village as well as become the presenting sponsor for the Scout Experience. The official names will be the Sheetz Neighborhood, the Sheetz Scout Village, and the Scout Experience presented by Sheetz.
"Sheetz has been successfully serving NASCAR fans across the east coast for over 65 years, so we are proud to welcome them as a new partner at America’s Premier Short Track," said Richmond President Dennis Bickmeier. "With the Sheetz Neighborhood in the FanGrounds and the Sheetz Scout Village, Sheetz will provide our fans with unique, ‘made-to-order’ experiences throughout our race weekends; much like they do every day at one of their 90 stores in the Commonwealth of Virginia."
The Sheetz Neighborhood in the FanGrounds will be located along the frontstretch closest to Turn 4. In the Sheetz Neighborhood, fans will be able to take in the on-track action while relaxing in the shade. The Sheetz Neighborhood will also welcome guests in the modernized infield with enhanced fan experiences, including the fan-viewing walkway in the Monster Energy NASCAR Cup Series garage. The FanGrounds is open on both Friday and Saturday of the NASCAR Playoff Race Weekend presented by Who’s Your Driver on Sept. 20-21.
Fans with a race ticket to the NASCAR Playoffs at Richmond, can purchase FanGrounds passes to be in the modernized infield with one-day ($70) and two-day ($125) tickets available for purchase online at richmondraceway.com, by calling 866-455-7223 or visiting the Richmond Ticket Office. To learn more, visit richmondraceway.com/fangrounds.
"This was a natural fit for us, as many of our customers enjoy visiting Richmond Raceway and watching the great racing that takes place at America’s Premier Short Track," said Ryan Sheetz, AVP of Brand at Sheetz. "We are pleased to be partnering with the race track to being the Sheetz experience to loyal Sheetz Freakz and new customers alike."
Sheetz will also be the naming rights sponsor for the Sheetz Scout Village and presenting sponsor for the Scout Experience presented by Sheetz. Richmond’s Scout program offers ticket discounts, special camping, and exclusive experiences for Scout units in the region. To learn more about the Scout Experience presented by Sheetz, visit richmondraceway.com/scout.
Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest-growing family-owned and operated convenience store chains with more than 20,000 employees. The company operates over 585 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides an award-winning menu of M-T-O® sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year.
To learn more about the full Sheetz experience and to find the closest one to you, visit sheetz.com.
— Richmond Raceway —