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Phoenix Raceway and Jeff Gordon partner on “The Barn”


Phoenix Raceway today announced a newly remodeled entertainment space in the midway known as "The Barn™" that will be unveiled during the FanShield 500 Speed Fest Weekend, March 6-8. The concept and vision of the new-look space, with its authentically warm and rustic feel, was that of NASCAR Hall of Fame member and four-time NASCAR Cup Series champion, Jeff Gordon.

The Barn™ will officially open on Friday, March 6 at 7:00 p.m. for campers and guests 21 and up to come together and celebrate an exciting weekend of NASCAR action in the Valley of the Sun featuring live music from Chad Freeman & Redline as well as DJ Valentine. The party will continue Saturday evening for another night of excitement featuring live music from Christopher Shayne and DJ Valentine. The BarnTM package is $10 nightly and includes a drink ticket good for one 16 oz. beer, wine, soda or water. The Barn™ package is available for purchase at the door.

"We’re very excited to unveil this new entertainment option later this week during the FanShield 500 NASCAR Weekend," said Phoenix Raceway President Julie Giese. "We’re incredibly proud to work with Jeff Gordon to bring his vision for an all-new at-track entertainment space to life at Phoenix Raceway ahead of our historic 2020 season."

The space, previously known as "ROLL-BAR," will feature natural woods and metals, a new wooden bar with additional televisions, bistro lighting and games such as cornhole, pool, shuffleboard and NASCAR simulators. Renderings for The Barn™ are available for download here.

"It’s been fun and exciting to work with Phoenix Raceway to help redesign this space and help take entertainment to the next level," said Gordon. "I’ve had this concept in the back of my mind for a couple years and am looking forward to seeing it come to life."

On Sunday, March 8, The Barn™ will be open at 8:00 a.m. for guests that purchase access to this vintage hospitality experience. Similar to previous ROLL-BAR hospitality, the race day experience will feature catered meals, beer, wine, driver appearances and a relaxing enclosed environment to take in all of the day’s excitement.

Tickets for The Barn™ and this exceptional hospitality experience for the FanShield 500 on Sunday, March 8, are available for purchase online at PhoenixRaceway.com/TheBarn, by calling 866-408-RACE (7223), or by visiting the Phoenix Raceway ticket office during regular business hours.

— Phoenix Raceway —