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Atlanta XFINITY TV ratings

Saturday’s NASCAR Xfinity Series race from Atlanta averaged a 0.8 rating and 1.27 million viewers, marking the highest rated and most-watched Xfinity Series race since the season opener at Daytona (1.1, 1.81M). Compared to last year’s Atlanta race, which aired as scheduled in February on FS1, ratings increased a tick and viewership 18% (from 1.08M).

The race averaged a slightly larger audience than the IndyCar season opener from Texas on NBC Saturday night (1.25M).

Sports Media Watch