UPDATE: For a second-straight weekend, NASCAR ratings increased by double-digits over last year.
Sunday’s NASCAR Cup Series race from Kentucky averaged a 1.6 rating and 2.58 million viewers on FS1, up a third in ratings and 24% in viewership from last year (1.2, 2.08M) and up 23% and 14% respectively from 2018 (1.3, 2.26M). Both of those races aired on Saturday nights and on NBCSN.
Rookie Cole Custer’s surprise win delivered the largest audience for the race in three years (2017: 2.71M) and tied the highest rating in four (2016: 1.9). It was the first race since the Auto Club 400 on March 1 to hit a multi-year high.
ORIGINAL POST: Fox Sports 1 earned a 1.57 rating with 2.575 million viewers for Sunday’s race from Kentucky Speedway.
The ratings are up from last year’s Kentucky race, which was run on Saturday night.
— Adam Stern (@A_S12) July 14, 2020