Today, Xfinity continued to reinforce its commitment to NASCAR as it enters its second season as a Premier Partner of the NASCAR Cup Series and its seventh season as the Entitlement Partner of the NASCAR Xfinity Series by renewing several signature programs and introducing a collaboration with one of the sport’s most recognizable and successful drivers.
Next weekend’s Daytona Road Course race will mark the brand’s 200th race entitling the NASCAR Xfinity Series and Xfinity continues to change the way fans experience NASCAR. In 2021, the brand will focus on showing how the speed of Xfinity xFi is synonymous with the speed of NASCAR, so fans can do more of what they love with faster Internet. In addition to Xfinity xFi, Xfinity X1 brings fans closer to the sport they love with a personalized viewing experience at home and on-the-go access via the Xfinity Stream app.
A centerpiece change to the 2021 program is the signing of Kevin Harvick, two-time NASCAR Xfinity Series Champion and 2014 NASCAR Cup Series Champion as a brand ambassador for Xfinity. In addition to fire suit and helmet branding, Harvick will participate in a variety of Xfinity initiatives designed to engage NASCAR fans on and off the track, while supporting Xfinity’s extensive product offerings and brand moments. To celebrate the partnership, Kevin Harvick and Xfinity will host a Reddit “Ask Me Anything (AMA)” today for fans at 2pm ET on r/NASCAR.
“As we head into our seventh season as a NASCAR partner, this sport, the fans, the drivers, and the teams have become an important piece of our marketing efforts as we find new ways to give fans unparalleled access to the sport they love,” said Matt Lederer, Vice President, Brand Partnerships & Activation at Comcast. “This year, we’re excited to partner with two-time NASCAR Xfinity Series Champion Kevin Harvick and renew our signature programs that are designed to not only celebrate achievements on the track but celebrate the work that is being done by members of the sport at all levels off the track to better the communities they live and work in.”
“Xfinity has been an incredible partner in our sport for the last seven years. From bringing fans closer to NASCAR through their innovative technology to honoring community champions, they’ve truly made NASCAR better by being involved in the sport,” said Kevin Harvick. “I’m so fortunate for this opportunity and am looking forward to partnering with Xfinity to create awesome memories for our fans on and off the track.”
Additional elements of the 2021 Xfinity Racing program include:
— Comcast Community Champion of the Year — One of NASCAR’s most prestigious awards — The Comcast Community Champion of the Year — returns in 2021 to honor NASCAR industry members for their impacts on the communities and people around them. Last year’s champion, Bubba Wallace, was chosen by a panel of Comcast NBCUniversal and NASCAR executives as well as 2019 Comcast Community Champion Mike Tatoian, who received the award for his work with USO Delaware. Since its inception, this program has donated more than $700,000 to 18 different charitable organizations in the NASCAR community. To learn more about the Comcast Community Champion of the Year Award, please visit com.
— NASCAR Xfinity Series Dash 4 Cash – The four-race NASCAR Xfinity Series Dash 4 Cash returns for the 2021 season. The program, which awards $100,000 for each of four races to the top competing eligible driver, is open to drivers competing for NASCAR Xfinity Series driver points. The popular format will kick off at Martinsville Speedway (April 9) and continues for the races at Talladega Superspeedway (April 24), Darlington Raceway (May 8) and Dover International Speedway (May 15).
— Xfinity Fastest Lap – The Xfinity Fastest Lap integration will return this season across broadcast, radio, digital, social and NASCAR.com. This ownable moment, highlighting the driver with the Fastest Lap each race, further connects the speed of Xfinity with that of NASCAR. Kevin Harvick had the most Xfinity Fastest Laps in 2020.
— Xfinity 500 at Martinsville – 2021 will mark the second year that Xfinity will serve as the race entitlement partner of the NASCAR Cup Series Xfinity 500 on Sunday, October 31 at Martinsville Speedway. The race will showcase heightened drama as the NASCAR Cup Series Championship 4 elimination race, leading into NASCAR Championship Weekend.
— Comcast —