Diamond Creek Water Sponsors Justin Haley at the NASCAR Dixie Vodka 400
Diamond Creek Water will sponsor Justin Haley at Homestead. Image from Diamond Creek Water.

Diamond Creek Water to sponsor Justin Haley at Homestead

Good Hemp, Inc., an innovative hemp beverage producer that recently entered into a letter of intent to acquire Diamond Creek as a wholly-owned subsidiary, announced today that Diamond Creek will be the primary sponsor at the NASCAR Dixie Vodka 400 on Sunday, February, 28th in Homestead, Florida. In partnership with Spire Motorsports, the top 20-ranked alkaline water company will embellish the #77 car driven by Justin Haley.

Haley, who is just 21 now, won his first NASCAR Championship at only 17 years old and is well on his way to stardom within the NASCAR circuit. In their first year, Haley earned the Spire Motorsports team an unprecedented victory, taking first place in the Coke Zero Sugar 400 at Daytona International Speedway. Additionally, Spire Motorsports has two top 10 finishes in the Daytona 500.

NASCAR sponsorship isn’t new for Diamond Creek, but this is undoubtedly their most significant involvement to date. The striking, full-body design implements a blue color pallet with the brand’s recognizable diamond logo.

Delighted with the opportunity, company founder Ken Morgan stated, “We are thrilled to showcase Diamond Creek High Alkaline Water to race fans across the country with Spire Motorsports. I have a great relationship with team co-owner TJ Puchyr and the team at Good Hemp, Inc. I also have great respect for the history of this sport, thanks to my long personal friendship with the late Alan Kulwicki.”

Partnering with Spire Motorsports is part of Good Hemp’s strategic plan to expand its consumer reach. In 2018 a Nielsen survey indicated that 92% of NASCAR fans are “likely to consider a company’s branding, product or service.” Considering the sport’s fanbase is estimated to be around 75 million consumers, that poses a significant opportunity for Diamond Creek, as well as Good Hemp.

Additionally, the rigors of racing align well with Diamond Creek. NASCAR drivers can lose up to 15 pounds in each race, making hydration critical. Pit crews can also experience temperatures up to 100 degrees or more for 3 to 6 hours at a time. Alkaline water by Diamond Creek provides excellent hydration for everyone.

Morgan elaborated, “We intend to use this partnership with Spire Motorsports to showcase the benefit of our high alkaline water with the drivers, team members and pit crew as they look for a superior hydration source on race weekends. This program will also allow us further retail penetration with our current partners such as Food Lion, Kroger, Harris Teeter and Giant Eagle.”

Watch for the #77 Diamond Creek car and Justin Haley in the NASCAR Dixie Vodka 400 on Sunday, February 28th, at 3:30 ET on FOX.

— Good Hemp —