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4 Hunt Brothers Pizza Flowcode 3q 01
Kevin Harvic's Hunt Brothers Pizza scheme that will run at Richmond in April. Image from Stewart-Haas Racing.

Special Hunt Brothers scheme for Kevin Harvick at Richmond

Kevin Harvick, driver of the No. 4 Hunt Brothers Pizza Ford Mustang for Stewart-Haas Racing, enters Sunday’s Richmond 400 NASCAR Cup Series race at Richmond (Va.) Raceway in a three-way tie for the second-most top-10 finishes this season. Harvick has scored six top-10s in the eight races held this year, tying him with Kyle Larson and William Byron. Only championship leader Denny Hamlin has more top-10s (seven). All four drivers finished in the top-10 in the series’ last race at Martinsville (Va.) Speedway.Hb Top

Harvick will be going with the flow Sunday at Richmond, Flowcode that is. The hood of Harvick’s No. 4 Hunt Brothers Pizza Ford Mustang will feature a 27.5-inch pizza-inspired, next-generation QR code from Flowcode, the offline to online company that builds direct connections for brands and consumers. The custom-branded, ultra-fast scanning Flowcode provides Hunt Brothers Pizza with an interactive activation. Just by opening up a smart phone’s camera and scanning the hood of Harvick’s No. 4 Hunt Brothers Pizza Ford Mustang whenever it’s prominently featured during FOX’s broadcast of the 400-lap race will give users a “Scan to Win” experience with instant and direct access to win prizes. The grand prize is two tickets to a NASCAR Cup Series race of the winner’s choosing during the 2021 or 2022 season. Twelve additional winners will receive a fan pack loaded with Harvick and Hunt Brothers Pizza merchandise including T-shirts, hats, floor mats, racing flags and koozies. Viewers can scan the Flowcode directly from their TV screen. There’s no need to hit pause on the racing action. The “Scan to Win” Flowcode will also be featured on the in-car camera that Harvick will carry with him during the Richmond 400.

Harvick has made 726 career NASCAR Cup Series starts, with 119 of those starts coming on short tracks. And of his 58 Cup Series wins, seven have been at short tracks, with Richmond accounting for three of those victories. Harvick scored his first Richmond win in September 2006, his second in September 2011 and his third in April 2013.

— True Speed Communications —