Skip to content
 Promo Image

Talladega TV ratings

Sunday’s NASCAR Cup Series race at Talladega averaged a 2.8 rating and 4.70 million viewers on FOX, tying the season-opening Daytona 500 and subsequent Daytona Roval as the highest rated telecast of the season. It trails only those races as the most-watched, with the Roval second (4.75M) and 500 first (4.83M).

Ratings were flat and viewership increased 4% from the last time Talladega was run as scheduled two years ago (2.8, 4.52M). Compared to last year’s “spring” Talladega race, a Monday makeup in June, ratings increased a third (from 2.1) and viewership 41% (from 3.33M).

The corresponding Xfinity Series race pulled a 1.0 and 1.60 million on FOX Saturday — up 60% in ratings and viewership from June of last year (0.65, 998K) and up 65% and 62% respectively from the previous April edition in 2019 (0.63, 988K). Keep in mind the race aired on FS1 in those years.

The ARCA Series at Talladega rounded out the weekend slate with a 0.29 (+21%) and 471,000 (+31%).

Sports Media Watch